See how to create compelling marketing by positioning your customer as the hero. Discover storytelling strategies, the StoryBrand framework, and practical tips to boost customer engagement and conversions.
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Explore how Byron Sharp’s research flips traditional marketing wisdom, focusing on broad targeting, customer acquisition, and distinctiveness. Learn how to tailor your marketing strategies based on your product's life cycle.
Learn how to use storytelling in sales to build trust and credibility. Discover marketing strategies for freelancers and entrepreneurs, including how client testimonials and personal branding can double your impact.
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Learn how to build a strong brand with best practices for logo design, brand identity, and consistency across all platforms. Perfect for beginners and professionals alike.
