How to Get Clients as a Freelancer: Actionable Tips for Success

Freelancing is an exciting journey that offers flexibility, independence, and the chance to work on projects you’re passionate about. However, one of the most significant challenges freelancers face is client acquisition. Whether you're a seasoned professional or just starting out, learning how to get clients as a freelancer is essential for sustaining and growing your business.

In this guide, we’ll explore actionable strategies for attracting clients, building relationships, and ensuring repeat business. From leveraging your freelance portfolio to understanding the power of pitching and pricing, this post is packed with tips to help you succeed.

How to Attract Freelance Clients

Build a Strong Freelance Portfolio

Your portfolio is the foundation of your freelancing business. It’s often the first thing potential clients will look at to evaluate your skills and expertise. Here’s how to make it stand out:

• Showcase Relevant Work: Highlight projects that align with your target clients’ industries or needs.

• Create Case Studies: Include detailed case studies that show the challenges, solutions, and results of your past projects.

• Add Testimonials: Include client feedback to build trust and credibility.

• Use an Online Platform: Platforms like Behance or your own website can make your portfolio more accessible.

Pro Tip: Use keywords like “freelance portfolio tips” and “how to create a strong freelance portfolio” in your portfolio descriptions to optimize for SEO.

Craft an Impressive Elevator Pitch

An elevator pitch is a concise summary of who you are, what you do, and why clients should choose you. A strong pitch can grab attention and open doors.

• Focus on Value: Instead of listing your services, emphasize how you can solve your clients’ problems.

• Personalize Your Pitch: Tailor your pitch for each potential client.

• Practice Makes Perfect: Rehearse your pitch until it feels natural and confident.

Example: “I help small businesses increase their online visibility by designing impactful websites that convert visitors into customers.”

Leverage Social Media for Visibility

Social media platforms are powerful tools for freelancers to market themselves and connect with potential clients.

• LinkedIn: Optimize your profile with keywords like “freelance marketing strategies” and “digital marketing for freelancers.” Share updates about your work and engage in relevant groups.

• Instagram: Post visually appealing examples of your work and use hashtags like #FreelanceTips or #ClientAcquisition.

• Twitter: Share quick tips and engage in conversations using industry-relevant hashtags.

Tip: Consistency is key. Post regularly and interact with your audience to build relationships over time.

Do watch this video for a more extensive deep dive into everything in this article and beyond -

Emphasize Value Over Price

Competing on price can undermine your value. Instead, focus on the unique benefits you offer.

• Highlight Your Expertise: Mention certifications, awards, or unique skills that set you apart.

• Use Real-Life Examples: Share success stories that demonstrate the impact of your work.

• Be Transparent: Explain how your pricing reflects the quality and outcomes clients can expect.

For example, instead of saying, “I design logos for $200,” say, “I create logos that embody your brand’s essence and attract your ideal audience.”

Proven Strategies for Client Acquisition

Develop a Transparent Process

A clear and professional workflow not only builds trust but also ensures smooth collaboration. Clients appreciate freelancers who are organized and proactive.

• Set Expectations Early: Outline project timelines, deliverables, and communication channels.

• Share Regular Updates: Keep clients informed about the progress of their projects.

• Seek Feedback: Allow space for revisions and input to ensure client satisfaction.

Example Process:

1. Initial consultation to understand goals.

2. Detailed project plan with milestones.

3. Regular check-ins for feedback and alignment.

4. Final delivery with a post-project review.

Tap into Referrals and Networking

Word-of-mouth referrals are some of the most effective ways to gain new clients. Networking expands your reach and opens up new opportunities.

• Ask for Referrals: Politely request satisfied clients to recommend you to others.

• Join Networking Events: Attend industry conferences, webinars, or local meetups.

• Engage Online: Join forums, Facebook groups, or Slack communities related to your niche.

Pro Tip: Always follow up with a thank-you message or token of appreciation for referrals to maintain relationships.

Use Freelance Platforms Strategically

Platforms like Upwork, Fiverr, and Toptal can help you find clients, especially when starting out.

• Optimize Your Profile: Use keywords like “freelance success tips” and “how to attract clients as a freelancer” in your bio.

• Bid Smartly: Focus on projects that align with your expertise and provide value.

• Build Relationships: Go beyond one-off gigs by fostering long-term partnerships.

Here's the Finding Clients guide I put together to help you with this piece. Feel free to check it out for more of a deep dive on some of the things to follow in this blog, and beyond.

Understand the Power of Long-Tail Keywords

Incorporating long-tail keywords into your blog posts and portfolio can improve your online visibility.

• Research Keywords: Use tools like Google Keyword Planner or Ahrefs to find terms with high search volume and low competition.

• Optimize Content: Naturally integrate keywords like “how to retain freelance clients” and “steps to build client relationships in freelancing” into your website and blogs.

• Monitor Performance: Regularly review which keywords are driving traffic and adjust accordingly.

Offer Free Value to Build Trust

Offering something for free can attract potential clients and showcase your expertise.

• Free Consultations: Provide a risk-free way for clients to experience your services.

• Lead Magnets: Create downloadable resources like eBooks or templates (e.g., a “Finding Clients” guide).

• Webinars and Workshops: Share your knowledge to establish authority in your field.

Advanced Strategies to Retain Clients and Build Long-Term Success

Client acquisition is a skill that evolves with time and experience. By focusing on building a strong freelance portfolio, crafting an impactful elevator pitch, leveraging social media, and emphasizing value over price, you can attract the clients you desire. Here are some more essentials, if incorporated, could be a gamechanger.

Use Meaningful Marketing Words in Your Pitches

The words you use in your pitches can make a huge difference in client perception. Certain phrases resonate more with clients, showcasing your value and emphasizing your ability to solve their problems.

Here are six impactful marketing words to integrate into your pitches:

1. You – Personalize the message and make it about the client.

• Example: “With you in mind, I’ve designed a process that ensures seamless collaboration.”

2. Quality – Highlight the exceptional nature of your work.

• Example: “The quality of my designs consistently exceeds client expectations.”

3. Easy – Position your service as simple and hassle-free.

• Example: “I make it easy for you to get a stunning website up and running.”

4. Fast – Appeal to clients who value quick turnarounds.

• Example: “I deliver results faster without compromising quality.”

5. Free – Offer something with no strings attached to build trust.

• Example: “Enjoy a free consultation to explore how I can help your business grow.”

6. Risk-Free – Minimize uncertainties and objections.

• Example: “I offer a risk-free trial project so you can experience my services firsthand.”

Handle Pricing Conversations Strategically

Pricing discussions can be tricky but are a critical aspect of freelancing. Instead of leading with numbers, focus on the value you bring to the table.

Tips for Handling Pricing Conversations:

• Understand Their Needs First: Start by discussing the client’s challenges and goals before mentioning costs.

• Explain the Value: Frame your pricing around outcomes, such as increased revenue or enhanced brand presence.

• Offer Tiers: Provide different pricing packages (e.g., Basic, Standard, Premium) to give clients flexibility.

• Be Confident: Avoid undervaluing your work. Confidence in your pricing reflects confidence in your skills.

Example Approach: “When we work together, my goal is to increase your online visibility through SEO strategies and compelling content. This package includes a full keyword analysis, optimized blog posts, and performance tracking—all designed to generate results.”

Master the Art of Follow-Ups

Following up with potential and existing clients shows professionalism and genuine interest in their needs.

• After Proposals: Send a follow-up email 2-3 days after submitting a proposal to check if they have questions.

• Post-Project Follow-Up: Reach out a few weeks after project completion to ask for feedback and explore new opportunities.

• Client Check-Ins: Periodically check in with past clients to see if they need assistance with anything.

Pro Tip: Use email templates for follow-ups, but personalize them with the client’s name and specific details about their project.

Build Strong Client Relationships

Clients are more likely to return when they feel valued and understood. Building strong relationships can lead to repeat business and referrals.

How to Build Relationships:

• Active Listening: Understand their concerns and show empathy.

• Personal Touches: Remember birthdays or milestones and send a quick note.

• Exceed Expectations: Go above and beyond in delivering value.

Example: If you’re designing a website for a client, include a bonus guide on maintaining SEO rankings after launch.

Diversify Your Client Acquisition Channels

Relying on a single channel for finding clients can limit your growth. Diversify your efforts to tap into different sources.

Potential Channels:

• Freelance Marketplaces: Use platforms like Fiverr and Upwork strategically.

• Direct Outreach: Cold email companies or individuals who fit your ideal client profile.

• Social Proof: Share client testimonials on LinkedIn and other platforms.

• Content Marketing: Write blogs or create videos targeting keywords like “freelancer marketing strategies” to attract inbound leads.

Retain Clients with Exceptional Post-Project Support

Retention is often more cost-effective than acquiring new clients. Exceptional post-project support can keep clients coming back.

Retention Strategies:

• Offer Maintenance Plans: For ongoing needs like website updates or content creation.

• Request Feedback: Show that you value their opinion and are open to improvement.

• Upsell and Cross-Sell: Introduce additional services that complement the original project.

Example Upsell: After completing a website design, suggest ongoing SEO optimization to boost search rankings.

Monitor and Optimize Your Online Presence

Your online presence plays a significant role in attracting clients. Regularly update and optimize your profiles, portfolio, and website to stay relevant.

What to Optimize:

• SEO: Use keywords like “how to get clients as a freelancer” and “freelancing success tips” throughout your website.

• Social Media Bios: Clearly state who you are and how you help clients.

• Testimonials: Add fresh reviews and case studies to showcase recent work.

Wrapping Up Your Freelance Client Strategy

Attracting and retaining clients as a freelancer requires a mix of strategic planning, consistent effort, and a client-first mindset. Here are the key takeaways:

• Building a strong freelance portfolio is crucial for showcasing your expertise.

• Focus on crafting personalized pitches that highlight your value.

• Use meaningful marketing words like "quality," "risk-free," and "fast" to engage clients effectively.

• Pricing should be framed around value, not just cost.

• Diversify client acquisition channels to avoid dependency on a single source.

• Exceptional post-project support fosters long-term relationships and referrals.

By implementing these tips, you’ll not only boost your client acquisition efforts but also build lasting relationships that ensure your success in the competitive freelancing world.

Start putting these strategies into practice today and watch your freelancing business grow!